Regenerative Tourism

Regenerative Tourism is a holistic approach to tourism that proactively works to improve ecosystems, elevate local economies, and promote meaningful and responsible visitor experiences. Authentic local representation, deep community involvement, and practical and innovative steps for conserving and enhancing the environment are central to this approach. Regenerative Tourism reveals how the industry can protect, enable, and grow strategies that benefit communities, cultures, and ecosystems of Southeast Alaska. 

The word “Regenerative” is not a new concept, it is ancient, however many of us have found ourselves, our businesses, and our way of living far from this wisdom. The good news is, many are re-awakening to this concept and embracing the values in their organizations, businesses, and communities. 

Regenerative Tourism is rooted in Indigenous values and knowledge systems that share the common belief that we are the stewards of the land, the animals, and the oceans. Indigenous knowledge states that everything is interconnected. Therefore the well-being of the environment is the well-being of the people. 

The Tlingit, Haida, Eyak, and Tmishian peoples of Southeast Alaska lived on these lands for over 10,000 years. We believe that we can protect, enable, and grow strategies that benefit communities, cultures, and ecosystems of Southeast Alaska by leaning on their indigenous values, as well as benefiting the tourism industry economically.

These values upheld their culture, livelihood, lands, oceans, and wildlife. They understood that they were the stewards of the ecosystem, that it is all connected.  When we apply these values to our own businesses, we become stewards of the ecosystem, resulting in an industry that is regenerative.

Our Land

We honor our land and oceans by utilizing them for food, medicines, and not over extracting. High respect and value are placed on stewarding our land, oceans, and culture. We add to the balance of the environment by problem-solving rather than adding to the current problems.

Our Strength, Leadership

We lead by example. We foster an attitude of willingness to adapt to changing times while maintaining our ancient values. We are open to new methods while still clinging to the values that have seen us through both challenging and prosperous times.

Our Past, Present, Future

Indigenous knowledge is considered a deep well. We continue to draw from our elder’s experience and wisdom all the while maintaining an insatiable curiosity about new ways to improve and strengthen our communities. We invest in education because our future lies with our children.

Balance, Reciprocity, Respect

Respect and care for all people and all things. We take the time to care, listen, practice patience, and hold each other up. We honor and share our cultural lifestyle, knowing that it promotes healing and well-being for our communities.

"There's a lot that people can benefit from by seeing a piece of history. People think of coming to Alaska and they think of the animals and wildlife and trees and they do consider the fact there is culture here, but they don't realize how deep it runs into the veins of Alaska. It's thicker than blood. It's important that we conduct tours here, it keeps the culture alive, it keeps people connected with their identity."
Michael Chilton
Kassaan Community Catalyst